The Brazilian Keratin Treatment is a new and exciting way in which you can have your hair straightened. It has become one of the latest hair trends among many celebrities and now available in certain salons.

The Brazilian Keratin Treatment is different to the many hair straightening treatments that are currently available;  it takes less time to have done, can be performed on any hair type and most importantly it actually helps to improve damaged hair, in fact the more damaged your hair is the more that the Brazilian Keratin Treatment will help it. The Brazilian Keratin Treatment is not meant to be permanent; it is a temporary method of hair straightening that does need re doing about every three- six months in order to keep your hair straightened. After this period your hair will lose its straightness but it will stay in a good condition and every time you have the treatment re done it will improve the condition of your hair further.

The treatment blends in with the natural growth of your hair and unlike other forms of hair straightening it doesn’t use strong chemicals to open and close the hair cuticles; this is because the main ingredient within the Brazilian Keratin Treatment is keratin. This is a natural substance which is what about 88 of your hair is made from. The results mean that your hair is soft, shiny and straight.

As with all treatments that you have performed on your hair there are certain things that you can and can’t do to your hair once the treatment has been performed. Below is a list of the things that you shouldn’t do immediately (3-4 days) after having the Brazilian Keratin Treatment performed on your hair:

• Do not wash your hair
• Do not tie your hair into a ponytail
• Don t use hair clips
• Don t pull your hair behind your ears
• Do not exercise
• Don t use hair bands
• Do not use your glasses to hold your hair back
• Do not use sprays, gel or mousses

The reasons that you can’t do the above to your hair after having the Brazilian Keratin Treatment performed is due to the fact that the keratin produces a coating over the hair and the above aspects would all break this coating causing the treatment to fail.

So what’s so good about this keratin? Well it has strong protective qualities that improve the hair both on the inside and the outside. It is virtually a liquid form of hair and brings back the strength and quality that your hair has been lacking. Keratin is a type of protein that is tough, elastic and insoluble. It is what skin, hair and nails are made of.

If your hair has seen better days and you are desperately looking for something that will bring the life, strength and durability back into it then Brazilian Keratin treatment is exactly what you need. So get in touch with your stylist today and book your consultation for it!

I'd like to just take a moment and explain exactly what the "Brazilian Blowout" is. In fact, the term "Brazilian Blowout" is a trademarked brand name – in reality just a process of a way of doing hair. It's often misconstrued and explained wrong as there are a number of "Brazilian" hair techniques on the market at the moment. So, you'll want to make sure you are getting the right results for what you are searching for. Let's visit for a moment, exactly as the company does, what the Brazilian Blowout is. Their official website states:
"The BRAZILIAN BLOWOUT is the most innovative and effective professional smoothing treatment in the WORLD! Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The end result is smooth, healthy, frizz-free hair with radiant shine! What makes us different? The ONLY Professional Smoothing Treatment that improves the health of the hair. No Damage! Entire treatment completed in just 90 minutes! No down time! The minute you leave the salon, you can wash and air dry your hair, and it will be smooth, frizz-free and radiant! Results last up to 12 weeks. Leaves hair smooth and frizz-free WITHOUT harsh chemicals. Acai aftercare products ensure longest lasting results."
Please don't confused the Brazilian Blowout technique with anything else. This is a keratin treatment and uses absolutely no chemicals. There are some other processes you can find online which have references to formaldehyde and other dangerous chemicals in them – this process does not! Since it is a fairly expensive treatment, you want to make sure you are getting what you are paying for. Make sure that your stylist is certified for the "Brazilian Blowout". You can find a salon that has certified stylists on our site (through the "Find a Salon) link, or on the company's official site. If your stylist is not certified, don't get it from them! Or at least, ask them to get certified first!
                                   PRODUCT DETAILS 

The Brazilian Hair Straightening Treatment is a mild temporary straightener that once applied sits onto the hair cortex, never penetrating through it, avoiding your natural hair bonds from being broken down and the keratin to moisturize and strengthen your hair for the most amazing results.

The Brazilian Hair Straightening is an innovative process that transforms the hair without chemically altering the hair strands, but by sealing the hair in keratin. Keratin is the primary protein of the skin, hair and nails. The use of a keratin-based product adds moisture and strength to hair damaged by blow drying, coloring, and traditional relaxers.  What is the difference between a traditional relaxer and the Brazilian Hair Straightening treatment?    Traditional relaxers work by breaking the hair bonds and permanently changing the molecular structure of the hair. This method of straightening weakens and dehydrates the hair ultimately causing irreversible damage. Once the damage is done the only options are either learning to live with the poor results or cutting the hair. Furthermore, if your hair is color treated, processed, or already in poor condition the use of a traditional relaxer is strongly discouraged.   Lasio Brazilian Straighteners offers a gentle, commitment free alternative to anyone that wants to relax their hair but would like to avoid the destructive results of a traditional straightener. Lasio's innovative treatments will never break the hair bonds, instead they will form a protective coating over the hair that will impart a brilliant shine.Our keratin based formulas will rebuild and strengthen the hair while locking in moisture and leaving it absolutely frizz free.    Our treatments are effective on all hair types and can be used over color treated, processed, damaged, or previously relaxed hair. The results will last 3 to 4 months and it will gradually wash out of the hair without leaving any lines of demarcation. This is the perfect solution for anyone that wants healthy and manageable hair.While the Lasio Brazilian Straightening is not the only means of performing a Brazilian hair straightening, it has been proven to be one of the ONLY products to adhere to standards and therefore is considered safe to use according to the outlines provided by the CIR.    Our treatments are consistently tested to assure that no more than .02% formaldehyde will be used. Lasio, Inc is also the only manufacturer who uses a liquid base spray-on formula unlike our competitors who use products that leave a thick, heavy coating on the hair.The application process will take anywhere from 1.5 to 2.5 hours (depending on the length and thickness of the hair). The treatment is applied to dry, clean hair. The stylist will then blow dry the hair to a smooth and sleek finish. Lastly, the stylist will then flat iron the hair to seal in the treatment and create a glossy finish that is light weight.  The One-Day formula, allows for the client to wash their hair after only twenty-four hours. The One-Day formulas has a formaldehyde level of ONLY .02%. .A drastic difference between the Lasio Brazilian hair Straightening and other relaxers on the market is that once the product has been washed from the hair after the 1 day penetration period, the client can still wear their hair curly or wavy. Because this treatment is heat-activated, silky smooth straight hair is achieved easily by applying heat from a blow dryer. Whether a client chooses to wash-and-go or blow their locks straight, the hair will maintain body and shine. Frizzy mane will be a notion of the past.
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